Client

Amy McGrath for Senate

Project

Leaders Don’t Leave

Role

Graphic Design

Art Direction

Credits

Animations by Mariah Marasco

Covid-19 became a front burner issue during the campaign. Senator McConnell refused to pass desperately needed relief. 
In response, we launched the Leaders Don’t Leave campaign, which focused on the crisis facing Kentucky families and McConnell’s inaction.

Digital Ads & Social Graphics

Leaders Don’t Leave was the campaign’s response to McConnell’s inaction on COVID-19 relief. The branding choices served as the core styles for our negative Mitch ads and graphics. The color palette, typography and image treatment worked together to convey the sense of emergency Kentuckians were feeling about this crisis.
I built from the established style of the Leaders Don’t Leave campaign and looked for new ways to highlight Mitch McConnell’s corruption and greed.
Previous
Next

Related Projects

Amy McGrath for Senate

Digital & Web Design

Blume

Print & Presentation Design

The Artichoke Group

Branding & Print