art director. graphic designer. creative strategist.

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The Artichoke Group


Brand Identity & Logo Design


Graphic Design

Art Direction

The Artichoke Group is a new creative agency representing talent and providing creative services in the food, health, and lifestyle industries. Their founder needed a brand identity that struck a balance between timeless and contemporary.

Logo Design & Brand Guidelines

While the client was an acclaimed cookbook editor, this was the first time she branded herself. With this in mind, I started the design process with a brand exploration, getting her feedback, building out moodboards and compiling competitor research. This provided a clear jumping off point and gave the client a better idea of the visual language she wanted to speak.
After completing the brand identity process, I applied the chosen styles to print collateral.

Click to view the full brand development process

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