Show Package S/S ’17

Show Package S/S ’17

Show Package S/S ’17

Client: Ford Models | Role: Ideation, Design & Print Production


BACKGROUND: As part of my work for Ford Models, I am tasked with creating our promotional “show package” which is distributed to fashion designers and casting directors bi-annually (before the start of every fashion season in February and September). The purpose of the show package is to highlight our top models of the season in a unique and beautiful way, while remaining true to the company’s brand aesthetic.



CONCEPT: The concept for the Spring/Summer 2017 show package emerged from a new company-wide initiative to appeal to a younger, social-media focused demographic. With this in mind, we took a lighter approach to the design, streamlining and simplifying our packaging, incorporating a more modern typeface, and adding a youthful pop of color. In addition to producing the traditional printed show package, we also started incorporating the season’s branding across all our major social channels through corresponding videos and graphics.




    • Categories: All Clients, Ford Models
    • Tags: Print, Social