Show Package F/W ’16

Show Package F/W ’16

Show Package F/W ’16

Client: Ford Models | Role: Ideation, Design & Print Production


BACKGROUND: As part of my work for Ford Models, I am tasked with creating our promotional “show package” which is distributed to fashion designers and casting directors bi-annually (before the start of every fashion season in February and September). The purpose of the show package is to highlight our top models of the season in a unique and beautiful way, while remaining true to the company’s brand aesthetic.




CONCEPT: The concept for the Fall/Winter 2016 show package was anchored by the company’s rich history. Founded in 1946, Ford Models is one of the oldest (and most widely recognized) modeling agencies in the world. Founder Eileen Ford grew up in the 1920s near Great Neck, Long Island. Her transformative years there provided significant visual inspiration as she was launching her agency. The package is a subtle tribute to our founder through an art deco inspired design.



    • Categories: All Clients, Ford Models
    • Tags: Print